The data generated during conceptual design and FEED are quickly becoming more strategically important. From understanding emissions and energy use to a more comprehensive understanding of layout and project costs, owners and their engineering firms are placing more emphasis on early understanding of design choices. But with complexity of the FEED process, the development of such important information can often be slow, inefficient and prone to errors. What’s needed is a more comprehensive, collaborative process, supported by digital tools that help foster a growing, collective wisdom about the project, across disciplines, and parties.